"It's the most shocking guarantee in marketing history..."

Announcing a direct response
copywriter who will guarantee you a powerfully persuasive total marketing "package" -- or he will pay you
$500 out of his own pockets!

Yes...You Too Can Get The Same Kind of Marketing Materials Proven To Transform Lackluster Sales Into Overnight Successes -- All Handed To You On A Silver Platter With
No Work Required Of You!

Difficult to believe? Absolutely! But don't accept anything just yet, at least not until you see the proof for yourself...

Testimonial: "I've been marketing products and services for about thirty years and was still surprised by Andre's highly researched and usable ideas. Just one secret from Andre will help me potentially earn an extra million dollars marketing one of my products internationally."   Andrew Delamar California

Testimonial: "I just want to say thank you for the very helpful, and informative response. It takes time to answer questions, especial long ones like this and i appreciate your time and professional help very much".   Tim Johnson Australia

From: Andre Bell
Santa Maria, CA

Dear Friend and Business Owner,

If you love the power, self-respect, and freedom that comes from seeing your business really take off, this may be the most important letter you ever read.

And to prove it I'll send you five brand new crisp $100 dollar bills to slip into your wallet or purse just on your say-so. All you have to do is trust me for one short insignificant hour.

Here's the scoop: Did you know that, according to Entrepreneur Magazine...

80% of small businesses fail in five years.
And 80% of the survivors fail in the next five years.

It's a fact. The odds of success are stacked against most people. But you can care less about what happens five to ten years from now, you want to make sales today!

Well, if you're like most marketers you'll have your periods where everything goes right and you are making money hand over fist -- even in your sleep! And then you'll have your longer periods where you can't squeeze a dime from a dollar and you're working harder. No matter how much effort you exert you seem to be spending more time putting out fires than you'd like.

The sad thing is, you envy employees who get to go home and forget about work...while you can't get the day's problems out of your head.

Now, the interesting thing is... it's NOT because you're a "bad marketer." It's because you don't yet know the scientific approach for systematically improving your sales process. If you just stay with me for a moment, I'll show you how to never again worry about getting all your "ideal" prospects buying from YOU instead of your rivals, ever. In ANY market.

You see... there's a TRICK to consistently getting all your "ideal" prospects buying from YOU. Actually, there are 7 tricks, but let's not split hairs. The important thing is...

How can this be? It's actually extremely easy (though the majority of marketers don't have a clue).

It works out like this: When you jump headlong into building your business with an "inside-out" focus, you've made your most critical mistake before you even begin spending money... and you make your next most critical mistake the moment you select a marketing medium under those circumstances. By the time your message ever reaches your prospect you're response is pretty much pre-determined. And that holds true even if you turn to an ad agent for advice - because the deadly marketing mistakes you're making are sitting there, like a flesh-starved Ebola virus just waiting for a host to prey on.

Have you ever done well on a promotion... only to immediately wrestle with one miserable failed promotion after another? Of course you have. MOST marketers have suffered through this pain. Do you know why this is? It's because... the ANSWER to consistently attracting profitable new clients and doubling your business...

In short... systematically improving your sales has nothing to do with what you imagined you had to do!

That's right. The keys to consistently increasing your profits and attracting new clients are actually ...

• building your image in the marketplace while making profitable sales
• attracting new clients online and offline and keep them coming back and buying more from you again and again
• getting the most out of your existing brochures, Yellow Pages ads, online and offline sales letters, press releases, squeeze pages and every other promotional material you use
• converting telephone inquiries into profitable sales -- without discounting your prices
• and... knowing the secret of exponential growth through incremental improvements in a way that will help you make more money and never 'go bust' on another promotion again. Ever.

Once you get these easy, straightforward, 'insider' secrets added to your business... your profits will automatically start rising faster than a thermometer set in the Sahara Desert sunlight.

Even better... all of a sudden you'll recognize you're finally enjoying being independent again. Because you'll be more relaxed, you'll gain greater peace of mind, and you'll look forward to each new promotion knowing you're going to continue to predictably and measurably increase profits no matter what.

You'll become the kind of marketer you've always wanted to be.

Building your business really can become a sheer joy, every single day. No more disappointment... no more fickle or unpredictable efforts... no more long days where others won't even look you in the eyes (or even dare mention knowing you, for fear of getting trapped in the same no-win cycle of 'bad luck' you're suffering from).

Best of all... if. after you've given me your hour to uncover these secrets... if you DO go out and fail to increase your sales by applying fully what I've shared with you... then...

Here's why I'm putting so much money on the line: Depending upon who you talk to, today's economy is the best or the worst economy ever. Many consultants are taking advantage of unwary marketers by charging high fees...and promising nothing. Before launching out on my own I had been a victim of their scams too. I want to change that. Not just for me, but for everyone.

The best way to change the industry is to upset it. To make every consultant 'step up to the plate' and work on a pay-for-performance basis too.

First of all... my own entrepreneurial history reaches back more than 27 years. Also, I understand online marketing. Just as Amazon.com was taking off with its then unique affiliate marketing system during the 80's, I showed business owners how to build self-replicating affiliate systems of their own. Though now common place, these affiliate systems were ahead of their time in tracking referrals and visitors through the use of cookies and IP addresses tied to accounting system, at a time when other affiliate systems couldn't even come close.

Since then I've advised more than 500 business owners and professionals from South Africa, New Zealand, Australia, the Netherlands, Romania, Canada, and all throughout the UK and the United States on how to improve their online and offline marketing and increase their sales. Though every business is different, there's a pretty good chance I've seen what you are struggling with--and  already uncovered how to overcome it.

Second... I've created marketing plans and copy for businesses ranging from one-person kitchen table operations as well as large internationally known multibillion dollar corporation, and many direct sales and service businesses in between.

And third... after dedicating more than two decades attending and conducting seminars and workshops, investing thousands of real hours studying audio and video training programs, studying 2,000 books on nearly every business subject under the sun, and picking apart thousands of offers, and studying thousands of case studies I've managed to see patterns that get people to buy. Patterns that you may be overlooking right now.

You see... while my competitors are busy trying to convince everyone there's no such thing as guaranteed marketing (so you will keep spending your money to make them rich in the vain hope of 'some day' increasing your profits)... I'm not-so-quietly making them blush with embarrassment... and shaming them to change their ways.

It's an amazing fact... but while the vast majority of marketers who get 'taken' by my competitors will NEVER consistently earn a profit... every one of my Total Marketing Package clients is guaranteed to make money -- or I pay them!

Don't miss this point, now. Let me repeat: While 80% of my competitor's clients NEVER consistently increase sales no matter how much they shell out to my competitors...

Now, you know that can't be a haphazard, impulsive gamble.

However... it is the basis I'm able to put my money up confidently. Five crisp $100 dollar bills, if you prove me wrong, will come from my wallet to yours.

Here's the deal: What is needed at this point is for us to talk... and for me to do some initial research of your company, your market, and your competition.

Let me explain what to expect from your diagnostic and prescriptive session...

Your session begins with an analysis and review of your current and past marketing and advertising strategies.  First I review your existing sales materials including newspaper ads, email promotions, web copy, magazine and/or yellow page ads. Copies of brochures, quotes, sales scripts, letters, etc. In fact, any promotion you've ever done.

Then I'll sit and talk with you over the phone to understand your objectives and your opportunities for growth. This is much like discussing a concern with a qualified doctor or surgeon, and walking through a diagnosis of the "problem" ailing you.

The main areas you and I will look at are ...

• How to generate more inquiries and attract new clients
• How to get your existing clients to come back more often
• How to increase the value and profit of each sale you make
• How to increase the effectiveness and responsiveness of your current marketing materials
• ...and much more

After this diagnostic review and marketing evaluation you'll get a complete "prescription" on how to best reach your marketing objectives. There's no obligation to continue beyond this diagnostic and prescriptive process. What you choose to do next is entirely up to you.

Since this diagnostic call is a real consultation and not a sales pitch, there is a small fee for this initial diagnostic and prescriptive meeting. And yes, the fee is applied towards your project if we both choose to continue. To continue beyond the initial diagnostic and prescriptive meeting is entirely your choice to make. There's no obligation either way.

Anyway, let's get back to YOU.

So, we go through this diagnostic process, which has the 7 key areas of exponential growth all laid out for you, and designed to easily determine which marketing methods best apply to you and your circumstances and your objectives.

All you need to do is fill out the information in the fields at the end of this letter and I will tell you whether I think I might be able to help you or not, as soon as I can. If I believe I can help you, the diagnostic call is just $79 (which is more than $600 less than the $800 one of my chosen mentors suggest I probably should be charging for these diagnostic calls). Send no money now. I want to first determine if there might be a basis for us to talk or not.

Now, here's how your guarantee works: If you qualify for my Total Marketing Package, use the advice I give you.  You aren't under any time limit at all to fully follow through as outlined by me. For most people it could take six months to a year to implement all of the strategies. Now if you don't make more money than my quoted fee while fully following through I will courteously and swiftly rush you (by return mail) five crisp $100 bills for your troubles. Simply give me copies of the materials you've implemented and public proof of use... and the five bills are yours.

That means you make a nice HARD CASH WINDFALL should my advice fail you. Right from my wallet... to yours.

You don't risk a penny giving this amazing process a "look see" yourself... not a penny. In fact, because I'm sending you $500 back, instead of $79, you're actually coming out way ahead. Just for trusting me a little bit... and taking one meager hour to see what all the fuss is about.

There's just one "catch": You have to request your diagnostic and prescriptive meeting right now. Like I said, I should be charging $800 for this process...but I'm willing to keep things low if you follow these two iron-clad requests:

1. Do not share this offer with anyone. As part of an internet marketing test they must find me on their own.
2. This offer is subject to removal without notice at any time. That means if you haven't ponied up, there is no chance of me honoring the offer later. Just ask "Mike" who said of my previous offer that I removed, 'this is just a marketing scheme...you will accept this offer in the future when I'm ready to hire you'. Wrong!  "Mike" is still waiting for that other offer -- which is no longer available. Once this offer is removed, it's gone for good too. No 'do-overs'. No Johnnie-Come-Lately either. You snooze you lose. Period.

So you must fill out the information below right NOW while you are here and while the offer is still on the table. It's a great offer -- you risk nothing and I'll give you five crisp $100 dollar bills if you don't make more money following my advice.

This is not an act of desperation.

I turn down most inquiries that come my way. I'm not just picky...I'm busy. So I must remain highly selective of the projects I handle.

Why do I turn down projects? Usually, the content is offensive to me. I don't write for pornography, tobacco products, gambling, sorcery or clairvoyance, political propaganda, religious or "spiritual" materials.

Second, I turn down unrealistic projects. There are just too many 'ideas' that have no market. And there are many companies that have no hope of a turnaround. They waited too late to seek help.  Don't let that happen to you.

I have received some 300 emails and several telephone calls desperately begging me to work for free from people in these circumstances.  Though I've at times worked on trade for inventory or barter, instead of cash, I refuse to work for free. I've tried working for free to help people out of desperate situations. I've done it with fourteen different companies. I learned very quickly, those who don't pay anything don't follow through. Not one. Why should they? They had no incentive to do so. That's why I insist clients "hurt" just a little, if for no other reason then to insure follow through.

Why Look To An Outside Professional?

DIRTY COPYWRITING SECRET: As much emphasis the 'gurus' put on the value of strong copywriting skills, you'd think copy is the most important element of your sales message. IT ISN'T!

The most important component is your market. The late Gary Halbert calls it a starving crowd. That's what's most important. You MUST get your message in front of people who have a desire for what you're selling. Then, making money becomes easy. But this can take years of study to learn.

Few small businesses have the time to dedicate to studying nor the budget or enough work to hire a full-time in-house writer or marketer. Outsourcing makes the most sense. You get the advantage of high-powered skills without the hassles of payroll, workman's comp, or other employee hassles.

And maybe until now you've written your own sales copy or created your own marketing game plans. That's common and there's nothing inherently wrong with that. But sometimes because we are too close to our own business it's hard to see how to improve our results without working harder or longer. At times we need a little helping hand and an independent viewpoint to help free us for activities we are best suited for...to lessen the frustrations of running a business.

And sometimes we need help getting things right. Here's an example of what I mean...

Before

The original flyer above was created by the owner of an otherwise successful company. She was trying to generate leads for her business. The problem is she had no prior training creating sales copy before her attempt to create that flyer. As a result, no one responded. I commended her for trying though; she was proactively trying to market her company.

Here's why the original flyer failed and what we did to fix it:

After the client handed her flyer to me I read it several times. I didn't get it. The words 'what would you rather be doing' were confusing. I didn't understand what the owner was asking readers what would they rather do. Is it walk a tight rope? take some kind of sobriety test? become a lottery winner? or something else?

Without any knowledge of the company, the flyer above fails to clearly identify a value or benefit to the reader. Can you identify the exact product or service being sold by only looking at the flyer above? Nor could I or anyone else. This type of mistake is common. We are so close to our own activities we fail to think from the reader's viewpoint.

To resolve this I asked a few questions:

• What are you trying to sell?
• Who are you trying to sell to?
• Where and how do you plan to use this flyer?

Afterwards I followed up with a few questions about the company and its history. Turns out the company was trying to promote custom painting services to affluent homeowners living on golf courses.  At a glance that is not being communicated in her original flyer.

Two Seconds And You're Dead In The Water

Targeting your prospect is critical. You only have about two seconds to catch someone's attention and communicate why they should continue to give you more attention than that. Otherwise they move on to something else. We are living in a serious attention deficit age. People are exposed to over 1000 ads and branding images a day. So they shut down. To break through the noise of mass advertising you must say something your reader wants to hear and can relate to.

"What would you rather be doing?" doesn't say a thing about painting your home or going golfing.  The question is too wide open. No one is going to invest more than two seconds to struggle to find out what the original flyer was about. In fact no one did. Every single one of the flyers got tossed out without a single phone call. That's sad.

So how did we fix this?

90% of the company's client base is made up of wealthy, widowed, women. Despite that knowledge, the company had spent huge sums of money trying to market to every affluent homeowner in their geographic region and to many commercial clients in that area. Big flop.

I advised the company to focus on the market they are most successful with. And even better, show a member of the target market enjoying the benefits of the services the company offers. In this case it's older affluent women who are successful in life who enjoy being out on the golf course. Here's a flyer that communicates directly to her target market:

After

The headline reads: Let someone else do the painting of your home so you can go play golf!

A big winner!

The 'after' example is the result of targeting the message to match a specific market. As you can see it is a much more effective and powerful example than the clipart the company originally tried using. Besides being a great flyer or insert, my example above can easily double as a postcard. Plus it has plenty of room to include a coupon offer or reformat the text area into three columns for greater impact.

Admittedly, your target market is probably not wealthy, widowed, women living on golf courses.  Once we uncover your ideal client, we can determine how to best attract them and how to best meet your marketing objectives, whether that includes online or offline marketing, direct mail, lead generation marketing, referral marketing, or one of hundreds of other marketing methods that might match your goals.

I suggest you send me a few details about your objectives and your company. Send no money now. There's no charge to review the details about your project.  Afterwards I'll let you know if I think I can help you or not.

And if so, I'll invite you to a diagnostic call with me. There will be no high-pressured sales pitch. (I hate those things). This is an initial diagnostic process to see where you are at. Where you'd like to be. And determine if we are a good 'fit' or not for moving forward. This process takes anywhere from 15 minutes to an hour.

There's no charge to get the ball rolling. Simply fill out the information below and I will get back to you as soon as I can. Please allow up to a week for a response.

Yours In Success,

PS: I cannot guarantee your project will qualify for a Total Marketing Package nor can I quote a fee without knowing exactly how much work is involved with your project. There's no charge for me to provide a free marketing evaluation to determine if I might be able to do something with your project or not. If I believe I can help, you will receive a quote at that time. The direction you choose to travel after that is up to you.

Request your FREE Marketing Evaluation Below Please do not contact me if you are promoting: ...anything political, religious, "spiritual", clairvoyant, pornographic, or is in any other way divisive, unethical, or harmful to others or will involve unsolicited spamming Your Name Company Name Address City State/Providence Zip Phone Number Email Address Website 1. What area of marketing do you need help with most? 2. What is your primary product/service? 3. What is your deadline? 4. List below any further marketing comments, observations, or questions you may have.

 © Copyright 2007 Andre Bell - All Rights Reserved