Yahoo Handbook | AdWords Handbook | About Us | Newsletter | Seminars | Jobs | Request Quote | Contact Members Looking for the Yahoo e-book? Click here! Google AdWords Campaigns: Take the Scientific Approach to Maximize Results (Includes Critical Update on Quality Scores that Determine Ad Rank) By Andrew Goodman Special Book Offer Extended to October 6, 2006. Act Now! Andrew Goodman Author of the Google AdWords Handbook Anyone can enable a Google AdWords campaign and start showing their ads within hours. Exciting, right? But if you don't get it just right, all you're doing is putting money in Google's pocket, not yours. Fixing broken Google AdWords campaigns and turning them into profit centers has been my full time job for the past four years, since I sold the first edition of the Google AdWords Handbook. Read on for exciting information about a package of resources I'm offering to help you get the most out of your marketing in 2006. Taming the Google Gorilla Google AdWords is the largest advertising opportunity on the Internet today, bar none. Google will make more than $5 billion this year from the program. There are other search engines, but our private data show that for many websites, Google refers up to 75% of search traffic. (Even the aggregate figures for the U.S., from leading metrics agencies, show Google’s market share to be nearly 60%, which is probably an understatement.) That’s market dominance. This 2,000 lb. gorilla-sized fact of life facing today’s marketer is a big part of why I’ve felt it necessary to spend the last five years of my life unraveling Google’s mysteries. If you don’t show up on Google, you don’t exist. And if you want a reliable way of showing up on Google – a safe, aboveboard methodology that you can measure and test – you’ll need to participate in their sponsored listings program, Google AdWords. Hundreds of thousands of advertisers are using AdWords, but only a minority will truly thrive. I’ve been teaching advertisers all the details of how to benefit from AdWords since I released the very first Google AdWords Handbook in March 2002. My company, Page Zero, actively manages a large number of paid search campaigns, from small companies right up to the biggest. This year, I published Winning Results with Google AdWords (McGraw-Hill, 2005). This latest book has received rave reviews for its depth of focus, counterintuitive insights and guerrilla tips, and original analysis. As an advertiser, you need every edge you can get. The original Google AdWords Handbook and the print book, Winning Results with Google AdWords, are a great combination. The latter is a great desktop reference (that will disappear from your desktop if you’re not careful). The Handbook has original insights of its own, but just as important, if you buy now, comes with a FREE subscription to my premium newsletter, Page Zero Advisor. It also comes with a free 20-page supplementary December 2005 update unavailable anywhere else. Hey, I know that everyone roaming the bookshelves at Barnes & Noble or Chapters Indigo won’t be looking for a book on how to advertise online. This book isn’t Chicken Soup for the Soul. (More like a smorgasbord of foods for thought on the path towards marketing excellence.) But if your website matters to you, you want to join the elite of marketers who truly know AdWords inside and out. Yep, there are a lot of “gurus” out there. Some of them even rip off original materials from the likes of me. I really don’t mind, because they usually rip off ideas that are two years out of date. Online marketing is a contact sport. Like you, my clients and I have been knocked down some of the time, and have bounced up off the canvas to triumph over adversity, using the knowledge we have at our disposal and leveraging important relationships with industry experts and insiders. AdWords and Quality Scores: Master the New Environment Right now, AdWords advertisers are reeling from several tough blows being dealt to them. First, the competition has gotten fiercer. Keyword costs are up. Second, Google’s new “quality score” system is making it difficult for some accounts, while making life better for others. No one can afford to be complacent. Already, we’re rapidly gaining insight on the new rules of AdWords. My company looks at a lot of accounts. In addition, due to the wealth of contacts I’ve built up over the years (not other “pundits” and gurus, but real people at real companies), I’m working hard at gathering the usual level of competitive intelligence that helps turn losing campaigns into winners. You cannot win in the competitive AdWords keyword auction without taking a scientific approach to bidding, keyword discovery, budgeting, ad copy, landing pages, and more. Where does science come from? A lot of it comes from the ground up, from the data I’ve gathered from managing umpteen campaigns; from the many interviews I’ve conducted with Googlers and others in the industry; from moderating and speaking at the past fifteen Search Engine Strategies conferences; from exchanging notes with people on forums like SEM 2.0 and readers of my newsletter and my blog, Traffick.com; from conferring with investment bankers and other industry insiders who call me; and more. Unbiased Marketing Advice I’m a born skeptic, so I don’t decide what to write based on a certain tool or technique I want to sell you. For taking this unbiased approach, I continue to be invited back to speak at industry events like Nielsen Norman User Experience, continue to be called by reporters from business publications, and continue to receive requests to write in publications like Target Marketing. You’re ultimately going to create your own science because your business is unique, but you’ll get there much faster if you have this vital background at your disposal. To make sure you’ve got the whole story, I’m offering an unprecedented package of resources for 2006. Due to the popularity of this promotion, we've extended the expiry date to Friday, October 6, 2006. Act now! If you order today, you get the following: The Original Google AdWords Handbook (most recent version) A premium subscription to the Page Zero Advisor, a newsletter that is ONLY for premium buyers of this product (plus access to the full archive) A *FREE* copy of my recent book, Winning Results with Google AdWords (McGraw-Hill, Sept. 2005) (and a promise to autograph it if we meet up sometime) Possibly most important of all, a Critical Update for December 2005, exploring the ins and outs of how to survive Google’s new Quality Score system for Google AdWords advertisers. You get all of this – the Handbook (ebook format), the premium newsletter, the free copy of Winning Results with Google AdWords, and the Critical Update PDF for Dec. 2005 – for the regular price of the Handbook, only $75.00. Here’s a taste of what the Original Handbook contains: Reveals little-known methods of "beating" the AdWords system - tricks that Google wants you to figure out! Finding cheap keyword inventory – where others dare not look Powerful techniques for achieving sky-high clickthrough rates. The best ways of lowering your average cost per click. Everyone can achieve dramatic reductions in their average cost per click on the AdWords system. How to harmonize the four (sometimes conflicting) objectives that you and every advertiser on the system are facing. Knowing this formula is what will keep you going when others are forced to give up.. I even explain some of the politics and economics at work "behind the scenes" at Google. Tactics for dramatically improving your return on investment (ROI) on your AdWords campaign. Clicks won't help you if you can't convert them to sales. Dozens of all-new examples from interesting client experiences, updated interpretations of trademark issues, the latest thinking on copywriting strategies, bidding strategies, editorial policies, and more. Easy must-do checklists and troubleshooting guides you can consult anytime. 150 pages covers everything you need to know. Did I mention you also get access to the whole newsletter archive; the free copy of the new Winning Results book; and the December 2005 Critical Update PDF, where I explain the opaque world of Quality Scores that will affect your ability to keep your ads online? This is the closest thing you can get to hiring me for a custom seminar or hiring Page Zero for consulting services… and it’s much, much, cheaper. If you’re spending any substantial amount on online marketing, or even considering getting a web project going, you’re going to reap this $75 value back many times over. I remember once buying an ebook about online marketing from a chap named Marlon Sanders, and the helpful advice I found in his ebook (it cost $100) was worth $20,000 to me inside of six months, by my conservative estimate. Actually, I really scratch my head and wonder about any online marketer who wouldn’t get much more than their $75 worth back out of this material. I know the other gurus like to charge a lot more, but I don’t want the price to get in the way of you getting to know my company. With that said, I’ll get out your way and let a few of the testimonials speak for themselves. You’ve got work to do. Ready to buy the Report? Click here ($75) Here's what they're saying about my Google AdWords report... “Andrew, you nailed it with Winning Results with Google AdWords. Hands down, five stars out of five.” Brendan Kerin Siteposition.ca -------------------------------------------------------------------------------- “I absolutely love Winning Results with Google Ad Words and keep recommending it to anyone I know who manages paid search campaigns. What I’m a bit worried about, though, Andrew, is that you gave away too much of the juicy stuff! You should stop that!” [I promise I will soon, Christine!] Christine Churchill KeyRelevance -------------------------------------------------------------------------------- "Most of the people who try to sell you search engine optimization are just ripping you off. Inside Andrew Goodman's special reports, though, I've found real, common-sense approaches that ought to work for just about anyone. Teach a man to fish..." Seth Godin, Author All Marketers Are Liars -------------------------------------------------------------------------------- "The Page Zero Advisor updates alone are worth twice what I paid for the report. Andrew's updates are invaluable to our business." Jim Peterson ConcreteNetwork.com -------------------------------------------------------------------------------- "I wanted to let you know that your AdWords guide was extremely helpful to our organization. I have no idea how anyone could jump into AdWords, and do it effectively, without the kind of knowledge that I gained from your guide. Thanks again!" Jennifer Crain Crain Enterprises, Inc. -------------------------------------------------------------------------------- "Andrew - I purchased your report a month or so ago, and must say it was incredibly well done. As a long time Internet guy, I've tracked Google's rise through the ranks and had to change to play in their arena. We are interested in providing our own tools (when we have them) and embracing others when they have done a great job. You fit the latter very well." Tom Poole Founder, Senior.com (1995) / Internet entrepreneur -------------------------------------------------------------------------------- "The targeting techniques you've taught me are much more valuable than the money I paid for them. I think your report is now worth $149 at least! Honestly, I really DO think you should charge $149. There is nothing out there like this and for REAL marketing folks like me that $149 is a drop in the bucket for valuable market information." Barbara Baker Kolbe Market Consultants, Cincinnati -------------------------------------------------------------------------------- "How good is this report? 1. We hope our competitors don't read it. 2. If they do read it, we hope they don't act on anything they read. 3. If they do act on what they read, we hope they can't close a sale with any of their newly acquired traffic. 4. Just get it so this will all make sense." Ed Kohler President, Haystack In A Needle, Minneapolis -------------------------------------------------------------------------------- "Just as I was thinking about shutting down my campaign, I read Andrew Goodman's special report, '21 Techniques to Maximize your Profits on Google AdWords.' I've been testing and refining for nearly a month now, and I can honestly tell you that Andrew knows his stuff! I've only done half of what he suggests, yet I've gotten my clickthrough percentages way up, and my price-per-click way down. Great for my small daily budget, but I can also see how a high-volume advertiser could put Andrew's techniques to good use and have them *really* pay off." Jill Whalen High Rankings -------------------------------------------------------------------------------- Thank you for the personal service... It's nice when you come across a professional who is willing to share their experiences, both in a paid (report) and unpaid (traffick.com) format. I am a true believer that the more you give, the more you get back. Thanks a lot for the bonus report. I devoured it in one glance and learned something that may help one of my clients' content targeting campaigns turn-the-corner. Keep up the great work, Andrew. I will be sure to pre-order your new book from Amazon, too. All the best, Jeff Kubarych DNfolio.com -------------------------------------------------------------------------------- “Years ago, Andrew taught me how to find hundreds of targeted clicks per day at the absolute bare-bones minimum CPC. You know what? It’s still working. And Andrew is still my go-to ‘answer man’ when it comes to search engine marketing.” Larry Franschman Our.ca -------------------------------------------------------------------------------- Andrew, I just wanted to tell you how valuable your report on Google ad-words has been for us! We bought the report some time back and recently purchased the updated version. It is a goldmine of information. We continue to learn new things and refer often to it. In my opinion, it is probably the single most important tool to have for a person responsible for online advertising. Keep up the good work! Lawrence Corley Donate-Car-for-Charity.com -------------------------------------------------------------------------------- "Andrew, your book is the single most effective marketing tool I have bought in the past few years! Our website traffic and incoming leads have nearly doubled...my marketing team gets really jazzed about it, and we have great fun outdoing each other using your suggestions." Beth Frost-Johnson VP Marketing Merge Technologies Milwaukee, WI -------------------------------------------------------------------------------- "Just wanted to tell you that your special report, " 21 Techniques to Maximize your Profits on Google AdWords", has made a huge impact on my clients' our sales and on my search engine optimization business. In an industry where I tell people my work is the equivalent of beginning a new career every week, this was a quick, efficient way to get answers to the mysteries of Google AdWords. Bravo!" Teri McCready 360WebMarketing.com San Diego, CA -------------------------------------------------------------------------------- "Andrew, I just purchased your Google Adwords report and found it to be an excellent and very thorough report. Not only do you dissect the program to the letter, making what seems to be an overwhelming project actually quite simple, but you also wrap these instructions in an envelope of very effective business techniques by touching on the importance of what happens after someone clicks through -- improving the sales conversion process, generating leads, optimizing your price points, maximizing customer lifetime value, etc. -- which is frequently where marketing campaigns succeed or fail. Again, thanks for doing such a wonderful job on the report." Marc Stockman President, Connectiv Media Inc. Former VP of Marketing and Product Development, TheStreet.com -------------------------------------------------------------------------------- "Hello Andrew, Thanks for all the great ideas in your "21 Ways" report... it is helping our ROI already. The report has helped us to realize the super-targeted marketing power of AdWords." Jim Hurley CEO, Education Planet -------------------------------------------------------------------------------- With the help of your Google Adwords report we were able to refine our campaigns in a way that we're now producing a near 100% ROI. Pretty exciting :) In fact... the boss told me this morning over breakfast that if I were a woman, he'd marry me (due to the results of the new Google campaign). Thanks again for such a well-written, clear, and mind bogglingly thorough report. I don't know what I would have done without it. Charles C. Lewis, COO ScholarshipGrantGuide.com -------------------------------------------------------------------------------- "In addition to learning so much from the '21Ways...' report, I look forward to the Page Zero Advisor updates every other month. They provide great insight into the changing landscape of paid search, and help to keep us and our clients ahead of the curve. I think it's great that Andrew throws this in for free - it alone is worth the price of admission!" Dan Murray Founder, Rocky Mountain Internet Users' Group -------------------------------------------------------------------------------- "Andrew, If your Google AdWords Handbook was a feature-length film, I'd give it a huge "thumbs up!" If it was a newly opened bottle of the finest first-growth French Bordeaux, I'd proclaim it to be the vintage of the decade. And if more people are as equally impressed by your knowledge, honesty and passion for one of the most talked about, yet mystifying subjects in today's business world as I am, then this "cut-to-the-chase style," self-help manuscript should, in no short amount of time, find its way to every corporate CEO's desk on Madison Avenue and Wall St. and rise to the top of the NY Times bestseller list. Bravo! After a little over one month, our Google AdWords campaign has shown considerably modest but nonetheless, encouraging results, however, thanks to you and your "21 ways", I firmly believe the future of our paid search marketing efforts will not only produce a much higher ROI but will also help us to remain on the cutting edge of tourism destination management. Thanks a Google times over and I hope to have the pleasure of reading more of your work in the future." Sincerely, A.J. Boggio -- Innkeeper (President of the Harbor Country® Lodging Association) The White Rabbit Inn B&B -------------------------------------------------------------------------------- "I was very impressed with both the breadth, quality, and wealth of information contained in your Google AdWord report. I actually felt guilty skipping around the report, and finally resigned myself to reading the document word-for-word, and I’m glad I did. This is one document I will come back to time and time again." Greg Tarrallo Internet Solutions, Inc., Philadelphia, PA -------------------------------------------------------------------------------- "Just finished reading your great book titled '21 Ways to Maximize ROI on Google AdWords' and I must say it is the best advice I have ever received for only $75! I read that thing from cover to cover over the last 2 weeks and it has really helped me a great deal and it is amazingly comprehensive." Michael A. Stelzner Creative Partner Stelzner Consulting San Diego, CA -------------------------------------------------------------------------------- Hi Andrew, Thanks to your WONDERFUL EVER SO HELPFUL report, I am now managing a PPC client myself (& a big one at that!), and I thank you for the help your report & your site has provided! Laura Lippay -------------------------------------------------------------------------------- After your $75 payment is processed, you'll be taken to a special download link on our web site. The package is in Adobe PDF format, so it's in a universal format that you can use with any computer or operating system, and it's easy to print a high quality hard copy. (It's easier to read as a hard copy, so I recommend that. But it's up to you.) If you don't have Adobe Acrobat reader, you can download it free from Adobe. Click here to buy now -- $75 "Google AdWords Handbook: 21 Ways to Maximize Results" NOTE: The name of our business (Page Zero Media) will NOT appear on your credit card. Instead, your credit card will be billed by "CLICKBANK / KEYNETICS". Want to pay with PayPal? No problem! Contact customercare [at] page-zero.com for further instructions. 155 pages PDF download Price: $75 Affiliate Program Want to make money selling the acclaimed Google AdWords handbook? Page Zero Media now offers a generous affiliate program. To learn all the details, please visit our Affiliate Information page. Yahoo Handbook | AdWords Handbook | About Us | Newsletter | Seminars | Jobs | Request Quote | Contact Members All material contained within is copyright 2000-2006, Page Zero Media. | Site Map